Our services include: PR campaigns - Press office management - PR planning - Project management - Brochures - Websites - Race reports - Race previews - Media announcements - Crisis management - Photographic shoots - Driver appearances - Business-to-Business PR - Sponsor management - Driver diary management - Organisation of car/team launches - Targeted media distribution lists - Team kit - Corporate hospitality - Merchandise sales - Sponsorship proposals - Writing newspaper columns…etc
Sports Stars' belief is that in motorsport PR experience is everything and a lot can be learnt from every challenge. Here are some of the occasions where we have had to play promoter, politician, schmoozer and nanny, all to achieve a positive end result:
- Dealt with massive media interest on the day it became public that the Arrows F1 team was in financial difficulties.
- Worked alongside Orange on what has been described as 'the most successful F1 sponsorship of all time'.
- Generated publicity around the running of the world's first 3-seater F1 car.
- Persuaded New Yorkers not to cross Broadway as a Jaguar F1 car was heading their way during rush hour.
- Convinced an F1 driver that calling a press conference of all the Fleet Street media after retiring from a race to tell them exactly what he thought of his team was a bad idea.
- Invited a Formula One World Champion to come and have a go in a GT car, not thinking for a moment that he would say yes.